Fast food companies like KFC, McDonald’s and Burger King sourcing from Brazil cannot stand by as the Amazon is being torched, while they still use beef and soya from the country. These forests are typically cleared to produce meat and crops, which is fuelling the climate emergency.
Fast food companies must reject such products linked to recent and ongoing Amazon destruction. They should publicly speak out against Bolsonaro’s attacks on forests and Indigenous Peoples rights.
Global brands like The North Face, Vans and Timberland have stopped sourcing goods from Brazil until they can ensure their products are not linked with Amazon destruction. KFC, McDonald’s, Burger King and other fast food giants too must take a stand.